2025 GSCO social media and news highlights

2025 was the first full year where I served as the Media and Engagement Manager juggling both as a social media manager and press contact. Here are some highlights from both areas.

Social media profile growth

I manage four Facebook pages, four Instagram pages, a TikTok account, a LinkedIn account, and Twitter/X account. This year we also started a Pinterest account to run digital campaigns.

• 11% audience increase across all platforms

  • 2% Facebook audience increase across two pages

  • 11.2% Instagram audience increase across two pages

  • 142.5% TikTok audience increase on one page

• 2.1% engagement rate across all platforms

Top performing social media posts

• February: Supporting young entrepreneurs (FB, IG): 133,106 views, 6,922 engagements

• June: Propaganda we’re not falling for trend (FB, IG, TT): 10,212 views, 334 engagements

• October: International Day of the Girl short clip (FB, IG, TT): 92,933 views, 5,260 engagements

• December: It's important you say yes trend (FB, IG, TT) 63,689 views, 1,577 engagements

Traditional Media wins

Girl Scouts of Colorado was featured in TV, online news sites, and print news in a brand supportive way over 80 times in 2025.

• February: King Soopers strike forces Girl Scouts to move cookie booths 9News (Denver)

• April: Colorado Girl Scouts meet retired NASA astronaut Fox31 (Denver)

• May: Colorado girl scout earns medal of honor for saving grandfather’s life Denver Gazette (Denver)

• Nov: STEM Family Fun Day' at southern Colorado museum KKTV (Colorado Springs)