2024 GSCO social media and news highlights

I spent the first part of 2024 in a specialist position supporting content creation for social media and taking the lead on marketing for GSCO's community space, Girl Scout DreamLab. My promotion to Media and Engagement Manger in September saw me take over management of our main social media pages, and become the press contact.

Social media profile growth

I created content for and managed four Facebook pages, four Instagram pages, a TikTok account, a LinkedIn account, and Twitter/X account. This year we started a Facebook and Instagram page for Girl Scout DreamLab.

• 6% audience increase across all platforms

  • 6.7% Facebook audience increase across two pages

  • 7.9% Instagram audience increase across two pages

  • 105.7% TikTok audience increase on one page

• 1.2% engagement rate across all platforms

Top performing social media posts

• February: What you favorite GS cookies says about you (FB, IG): 8,782 views, 1,244 engagements

  • This content also got reposted by Mayor Mike Johnson on X.

• June: Pride event recap on Girl Scout DreamLab pages (FB, IG): 2,073 views, 265 engagements

• July: New ADA accessible zipline at Meadow Mountain Ranch (FB, IG): 6,571 views, 347 engagements

• August: Paging Dr. Beat trend (FB, IG, TT): 6,271 views, 225 engagements

Traditional Media wins

Nov. 2024: Girl Scouts learn about the great beyond with ULA event 9News (Denver)

Dec. 2024: CU Denver, Girl Scouts announce new partnership Colorado Politics (Denver)